Kim brings more than 25 years of experience in growing DTC subscriptions and e-commerce revenues, scaling digital audiences, creating brand strategy and leveraging user engagement and analytics on digital platforms.
Kim has held several CMO roles for world-renowned brands, most recently as CMO of The Economist Group, a global B2C and B2B company that has championed progress for 180+ years. Prior to that, Kim was the CMO at Flatiron School, an edtech startup company that taught tech-coding skills from software engineering and cyber security to data science and UX/UI design. Kim also spent several years in the non-profit sector as CMO of Consumer Reports, the world’s largest and most trusted consumer non-profit organization.
Before joining Consumer Reports, Kim was VP of Digital Marketing for the J.Crew Group LLC., where she was responsible for global digital marketing strategy, P&L, personalization, e-commerce and mobile, social and local campaigns. Prior to that, Kim served as VP, Consumer Marketing at Time Inc. and led all consumer-facing efforts including acquisition, retention, and audience building on digital platforms for brands ranging from PEOPLE to REAL SIMPLE to FORTUNE.
Kim received her MBA from Columbia University and has been acknowledged with several industry awards including Folio’s Top Women in Media. She lives in Manhattan with her partner and her pup.
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